Helping you win - tips

A bad proposal focuses on you and not the client.

They give a detailed description of your company’s products and services.

They are generic and easily reused for other clients.

They have pages and pages of unnecessary information.

They are dense with overly sophisticated industry and corporate jargon.

They offer no proof that you can do the job.

A winning proposal focuses on the client, their needs, and their objectives.

They always contain a solution or recommendation.

They make specific observations about the client and the job.

They demonstrate what the results will look like after taking the recommended actions.

They are concise, focused, and easy to read.

They differentiate you from your competition.

A bad pitch relies too heavily on supporting aids, removing any engagement with the client.

They dilute the impact of your solution by giving too much detail.

They have too many slides with too much text, leading to ‘death by PowerPoint’.

They are unrehearsed or over scripted.

They cram too much information into a short space of time.

A winning pitch leaves the client confident that you can deliver results.

They communicate key messages clearly and concisely.

They deliver complex information in a way that is easy to understand.

They give the client an insight into what it would be like to work with you.

They are punchy, engaging, and memorable.

They finish on time.

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