It is really important to get feedback whether you win or lose a pitch. To get honest and valuable information is always better conducted by someone independent from the process.
• Find out what you did well so you can use this on future opportunities
• Understand what didn’t work so you can establish where you need
• Learn what your competitors are doing to help you identify development needs and how to differentiate your business
We all need people who will give us feedback. That’s how we improve.